Ever wondered which part of London is the best match with your personality?
Weβve put together a London personality quiz which will give you a hint towards which area of London you truly belong! Answer these 10 questions and see what part of London is your best match :-)
Take our London Personality Quiz to find out whatβs the best area for you:










Personality matched with where you live = Higher life satisfaction
On a more serious note, taking a step away from our unscientific London personality quiz, here are some interesting statistics from a study conducted by Proceedings of the National Academy of Sciences (PNAS) on the link between personality and life satisfaction.
Judging by the results of the PNAS study, youβll find a lot of extroverts in West and South West London with clusters of high extraversion in boroughs such as Kensington & Chelsea and Wandsworth.

Openness to experience, on the other hand, is more prominent in East and North London in boroughs such as Islington and Hackney. Lower levels were observed in the outer regions of Greater London.

Youβll often see articles with headlines such as βThe best places to live in Londonβ based on factors like average income and crime-rate. While these socio-economic factors matter, itβs also clear from the study from PNAS that personality traits can impact how satisfied you are with where you live. While introverts might be happier in less densely populated areas, extroverts are often happy with the hustle and bustle of the city centre.
FAQ London Personalities:
Where in London are people most satisfied with life?
According to geographical psychology research, high levels of life satisfaction is clustered in South West London (e.g., Richmond borough).
In which area of London are people least agreeable?
According to a study by PNAS, low agreeableness is most prominent among people living in Central London, which might be linked to people being tired by the masses of tourists in this area.
Where in London are people most open-minded?
Youβll find a higher level of openness to experience in Central London clustered around boroughs like Islington and Camden in North London. This according to a study by PNAS.